Creative solutions based on fundamental ideas and concepts. Carried out through a holistic and mnmlstc approach beyond just adding graphics. Unified through different crafts, principles and techniques. Words, branding, graphics, photography, image editing, artwork, strategy, information structure, concept, media and technology. Starting from scratch, getting to the essence and eliminating stff, rather than adding unnecessary stufffffffff. Emphasizing appeal, structure, relevance, clarity, unification, legibility, authenticity and simplicity.

Mathematical values, symmetry, grids, manual techniques and high resolutions are normally a part of the creation. Made for both screen and print, big and small sizes. Practicing efficient workflows allowing for managing multiple content at once with structured files and folders. While emphasizing authentic and customized design with accurate details down to the pixel, makes it all a bit more home made. Nondestructive workflows makes it easier to edit, extract or add content on a later stage without unnecessary destruction or complications.

Overall it’s about making a difference. While avoiding unnecessary mess and poor design decisions, and to serve a low threshold personal and professional service from beginning to end.