customized logo design. working as the conceptual and visual fundament of a brand.

A logo is more than a drawing. It’s a symbolic, fundamental representation of a brand which elevates appeal and recognition, resulting in gained trust. It’s involved in most communication and should be adaptable to varied contexts both screen and print, in large and small sizes, and in colors as well as in black and white. A customized, holistic and precision designed logo is part of the specialized crafts you’ll find here. Using a zoom rate above a million percent for accuracy control, while most design agencies often use a zoom rate around a few thousand percent.

A logo process involves the following:

  • Defining and structuring the fundamental idea of the brand, which help generate consistency between what you do and the related visuals.

  • The name is part of the overall feeling of a brand, and should reflect some sort of values and function. In some cases, the name can also become the logo, known as a word mark.

  • The brand symbol is inspired by the concept, and is what represents the brand visually in all media. Designed with millimeter precision, and techniques that allows for adapting into a variety of media and sizes without altering much of the details and quality. It should be visually unique, technically adaptable, conceptual and aesthetic.

  • The domain name should normally be similar to the brand name without unnecessary fuzz. The challenge is to balance the name with an available domain name, which is part of the process. The domain name also reflects the ease of people remembering the brand, regardless of SEO, social media and marketing.

  • The domain name is connected to establishing the email in order to appear professional. Instead of yourname@gmail.com, it can be yourname@yourbusinessname.com. You will be presented to a dedicated partner with a low monthly fee, giving you direct access to your work email, fully independent of this company, and without being forced into Gmail or iCloud eco systems or similar.

  • A logo process can create the basics for the brand colors. Specific color codes for screen and print will be given, in order to easily maintain accurate colors in different media. Unless the logo is black and white, which may sometimes be the case and can be easier to manage.

  • When the logo process is completed, you will receive different file types optimized for the intended use. Included is a universal file adaptable and scalable for most media, as well as a web file with transparent background, and others upon request.

  • Included is a premium business card with design setup, logo and contact information, qr, double sided print and glossy transparent effect on the logo. Some limitations apply to the quantity and name variations. It’s not just about sharing information, but also about leaving an impression. Additional cards can be delivered upon request.

  • Helping you with implementing the logo into varied media. Normally this includes website file, business card, app etc, but can also be anything from screen background and indoor signage to mobile cover etc.

IT’S NOT JUST A DRAWING, BUT AN IMPORTANT FOUNDATION OF YOUR BRAND. In a way it could be considered the first step on the journey to create a brand and a business.

See work examples here