logo
More than just graphics. it’s normally the first step of establishing the basic concept and essence of a business through a wholistic design approach with customized graphics. for screen and print.
The logo and name is included in all parts of the brand, which makes it a valuable investment.
CONCEPT
Defining and structuring the fundamental idea of the brand, which help generate consistency between what you do and the related visuals.
NAME
The name is part of the user experience and the overall feeling of a brand, and should reflect some sort of values, function, or feeling. In some cases, the name can also become the logo, known as a word mark.
EMBLEM
The brand emblem is inspired by the concept, and is what represents the brand visually in all media. Designed with millimeter precision, and techniques that allows for adapting into variety of media and sizes without altering much of the details and quality. It should be visually unique, be technically adaptable and have some degree of an aesthetic appeal.
URL
The domain name should normally be similar to the brand name without unnecessary fuzz. The challenge is to balance the name with an available domain name, which is part of the process. URL and the name also reflects the ease of how people remember you, in addition to SEO, social media and marketing, which is another topic for another day.
The domain name is connected to establishing the email in order to appear professional. So instead og yourname@gmail.com, you’ll get yourname@yourbusinessname.com. You will be presented to a dedicated partner with a low monthly fee, giving you direct access to your work email without being forced into Gmail or iCloud eco systems or similar.
QR
A QR makes it a bit more convenient to access your website with a smartphone. Customized in color and size optimized for specific media such as sticker, business card, mobile background or similar.
Monitoring
An online link tracking solution lets you see the amount of clicks on selected links. A service you can have direct access to through a 3rd party site where fees may apply, if you should desire.
COLOR
A logo process can create the basics for the brand colors. Unless the logo is black and white, which may sometimes be the case and can be easier to manage. Specific color codes for screen and print will be given, in order to easily maintain accurate colors in different media on a later stage.
FILE
When the logo process is completed, you will receive different file types optimized for the intended use. Included is a universal file adaptable and scalable for most media, as well as a web file with transparent background, and others upon request.
CARD
What is a nice logo without a nice business card. Included are premium business cards with design setup, logo and contact information, qr, double sided print and glossy transparent effect on the logo. Some limitations apply to the quantity and name variations. It’s not just about sharing information, but also about leaving an impression. Additional cards can be delivered on a later stage upon request.
IMPLEMENTATION
Helping you with implementing the logo into varied media. Normally this includes website file, business card, app etc, but can also be anything from screen background and indoor signage to mobile cover and stickers etc.