Creative solutions through a holistic approach beyond just graphics. Often resulting in more unification. Pursued the balance between branding, graphics, photography, image editing, artwork, strategy, concept, media and technology since 2003. Using efficient workflows with the ability to manage multiple files and content, while simultaneously being able to fine tune smaller details on singular files.

Solutions are normally based on a relevant idea and concept, which help shape and distinguish the visual outcome. Using mnmlsm as a key ingredient. Starting from scratch, get to the essence and eliminating stff, rather than adding unnecessary stufffffffff. Which amplifies the underrated principle of clarity.

Customized content down to smaller pixels is part of what makes it all a bit more home made. While constantly reaching for aesthetic eye pleasing solutions. Adding function to the mix such as content optimized for different media both screen and print, big and small sizes, makes it all a bit more…functional.

Accurate content is always prioritized through a combination of mathematical values, symmetry, grids, high resolutions and more. Making sure the files and folders are properly structured, which simplifies workflow and management. Behind the scene is normally also a nondestructive workflow, making it easier to go back and edit, extract or add content on a later stage without unnecessary destruction or complications.

Overall it’s about embracing the balance between different crafts and values in order to establish a unified and appealing solution. It is also about avoiding unnecessary mess and poor design decisions. And of course to serve a low threshold personal and professional service from beginning to end.