FAQ it let’s go
Is the published work all there is
No, the published work is mainly to show examples, not full portfolio.
WHy aren’t there more graphics
Main purpose of this website is to create a greater understanding of design so that you can make better choices and get better results. Design is not always about adding more graphics to fill white space, but to appeal, simplify, clarify and remove unnecessary content. The actual design is also what you “don’t see”, as in the typography, legibility, structure, clarity, icons, file logistics and batch handling, domain etc.
DO YOU DO WEB DESIGN
Design thinking is mainly universal, and graphics can and should be adaptable to both screen and print. Which means a basic website can be a part of a design process, but normally after the basics are designed, such as a logo process, graphics, text and imagery, as these services are content and concept focused. For more advanced websites, a certified web partner can be included in the process for additional fees.
DEVELOPER OR DESIGNER FIRST
A rule of thumb is to have some fundamental designs before heading into a web or app process. Mainly the process of a logo and brand design, so you’ll have the basics to fill inn on a website. Also for your card, signage, app and similar. A developer is normally not a designer in terms of content and branding etc, and a designer is normally not a developer in terms of “from scratch coding”. But they overlap, and UI designer is somewhere in the middle who is often limited to screen as in web or app and often more focused on arranging content and optimize the specific media function rather than creating fundamental brand content from scratch. Of course there will always be exceptions. A brand normally extends beyond the screen, so make sure you’ll have a good design fundament before going all inn on web, app, marketing, social media etc.
WHAT MEDIA DO YOU WORK WITH
Design thinking and creation are normally not limited to one specific media. Which means the content is normally universal and can be easily implemented into different media such as print, website, application, signage, decoration. Design is also a way of thinking and managing content, bringing complex and quantitative information and content into a structured, visual pleasing experience for print and screen etc.
WHAT MAKES THIS DIFFERENT
Seeing the bigger picture and combining the principles and understanding of branding, concept, graphics, artwork, photography, screen and print, technology, media, strategy, while having the ability to create customized accurate and detailed visuals for screen and print from the ground up, which makes it more adaptable, functional and unique.
Personal service, coaching and consulting is also relevant part of a process based on over a decade of experience. Adding flexibility and passion makes Darner a convenient, low threshold quality provider. You’ll get similar quality as from the larger design companies, but with the flexibility and hands on knowledge as in the “freelance” world.
I haven’t HEARD OF THIS WEBSITE
The goal is to simplify and create quality solutions and continuously improving skills. This may not be as effective for famous recognition compared to other more controversial approaches like posting on social media everyday. The client and quality work is main priority, and not recognition itself.
Where and how to do a project
If based in same location, physical meetings can be applied for during processes. Remote work is also an option. For bigger projects, you can apply for having part of, or the entire design process, on site. As in working side by side on your location upon request. Expenses for travel and stay will be covered by the client.
IS IT EXPENSIVE
It is not overpriced, and many would say it’s a reasonable price compared to the quality work. The total price depends on the size and duration of the project.