This website is about sharing selected work examples and understanding of design so you can make more result driven choices. Design is not always about adding graphics to fill white space, but also about simplifying and clarifying. Design is also what you “don’t see”, as the typography, legibility, structure, clarity, file logistics, file optimization, batch handling, domain, content adaptability etc.

Design thinking is mainly universal, and graphics can and should be adaptable to both screen and print. A basic website can be a part of a design process, normally after establishing the brand fundamentals, such as a logo. The services are content and concept focused.

A rule of thumb is to develop brand design fundamentals before heading into specific media design like web, app and social media. A developer is normally not a designer in terms of content and branding etc, and a designer is normally not a developer in terms of “from scratch coding”. But they overlap, and UI designer is somewhere in the middle who is often limited to screen, as in web or app, and often more focused on gathering and arranging content rather than customized content. Though exceptions apply.

Design thinking and creation are normally not limited to one specific media. So content is normally flexible for different media such as print, web, application, signage and decoration. Design is also a way of thinking, managing content, bringing complex and quantitative content into a structured, visual pleasing experience.

Personal and flexible service, and holistic approaches balanced with customized accurate details for screen and print. Unifying principles of branding, concept, graphics, imagery, technology, media and strategy.

Passion for making a difference and helping others succeed. Based on convenience and low threshold accessibility. Similar quality content as from the larger creative companies, but with the flexibility and hands on knowledge as in the “freelance” world.

Providing quality work and continuously improve are the main priorities, even though it’s not as efficient for famous recognition as posting on social media everyday.

If based in same location, physical meetings can be inquired prior or during processes. Remote communication normally works well. For larger projects, you can inquire part of, or the entire process to be processed at your location. Expenses for travel and stay will be covered by the client, in addition to the work fee.

It is not overpriced, and many would say it’s reasonable priced considering the emphasis on quality, flexibility, and work efficiency.